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Who are we?

Normally, those who are eager to create an online presence for their businesses they are always ready to create a website which will be the image of their business on the World Wide Web. But, creating a website doesn’t only finishes the task however you need to do SEO, SEM, SMM to be recognized by the search engines to pull up your site when someone is searching a provider to complete the incomplete job, and you are the entity who are the specialist of the task.

Now, what does these terms SEO, SEM, SMM signifies?


According to Google SEO, i.e., Search Engine Optimization is the process of gaining visibility of your website to your online viewers via search engines. In other words, optimization methods which help to improve your website’s eligibility to be placed on the first or second page of live search results.

To create fresh, unique, quality content written for your readers and then you want to build quality links from associated websites to point to that particular content. Of course, SEO includes a lot of work, and there have been many books written about it, but if you stick to the basic rules of writing quality content and building quality links, then you are taking the right steps towards increasing your website’s proximity in organic search results.


Google defines SEM as Search Engine Marketing it is the uses of online advertising on search engine results pages to facilitate visitors discover your website. SEM involves paid advertisements such as Bing ads, Google Adwords, Yahoo and any other techniques of online promotion. You will finalize a budget and will get an immediate return on that investment. Also, it is the fastest way to get your website to show up on the first page of search engine results.


Similarly, SMM stands for Social Media Marketing. It can be assumed that it includes paid marketing through social media groups. You might be familiar with Facebook ads, SMM is doing the task. It is the method of applying remunerated advertisement to enlarge your reach to the customers and enhance your brand publicity.

Choose the right option

We have elaborated the terms and have identified that SEO is the method that you can apply whereas SMM is the process that asks you to pay for the advertisements. While SMM will give you fast results, but for that, you need to spend an enormous amount of money. Patcoon has got a team of SEO experts who are proficient in providing you with more long term solutions and can consistently bring in the desired results for your business. So choose us and give us a chance to show the effect produced by our experts.